Partners and Supporters

The Daily Mile would like to extend its sincerest thanks to our partners & supporters below who help us implement the programme across the world.

Read on below

Corporate Partners


The Daily Mile campaign is supported by title sponsor INEOS, which passionately believes in the importance of getting children active and healthy from a young age.


The Daily Mile campaign is supported by media partner ITV, which is an integrated broadcaster and the largest commercial television network in the UK.


The MTM Agency manage The Daily Mile websites and assist the Foundation with branding and design.


Media Zoo is a London-based communications agency that assists The Daily Mile with with public relations and the creation of digital and social media content.


Potter Clarkson LLP are patent and trademark attorneys and IP lawyers, and one of the largest full service intellectual property practices in Europe.


Linklaters LLP is a multinational law firm headquartered in London that assists The Daily Mile with day-to-day practices, advice, Terms & Conditions, Partnership Agreements and Trademark Permissions.


Implementation Partners

The Welsh Government is the devolved Government for Wales, working to help improve the lives of people in Wales and make the nation a better place in which to live and work.


Public Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales.



INEOS’ own children’s running initiative, GO Run For Fun, provides free 2km fun runs to schoolchildren across the UK, Europe and beyond.


The All-Party Parlimentary Group on a Fit and Healthy Childhood (APPG) is an associate consultancy specialising in engaging with the United Kingdom Government’s Policy Development, of which The Daily Mile is a member and contributor. Their purpose is to ‘promote evidence based discussion and produce reports on all aspects of childhood health and well-being including obesity; to inform policy decisions and public debate relating to childhood; and to enable communications between interested parties and relevant parliamentarians’.


Digimap for Schools is a fun, engaging digital resource that is the perfect classroom accompaniment to The Daily Mile. Digimap for Schools is an educational resource delivered by EDINA at the University of Edinburgh.