ITV and INEOS launch TV campaign to get every primary school in the UK running The Daily Mile™

The Daily Mile has already helped hundreds of thousands of school children to get active and improve their health and wellbeing. ITV and INEOS are launching a national campaign to persuade every primary school in the UK to take up The Daily Mile. ITV is supporting the initiative with ambitious advertising and editorial push across its channels.

The Daily Mile is simple and free and gets children out of the classroom for fifteen minutes every day to run or jog with classmates, making them fitter, healthier, and more able to concentrate in the classroom.